Where I work, Wondermags is a digital publishing platform that empowers even basic users to create beautiful magazines with little effort. We’ve been thinking of how much creative control should be given to our users. We want our magazines not only to look nice, but to be readable and enable an enjoyable experience throughout the process — from creation to consumption. That’s why we thought that guiding the user — by limiting their creative control — would be a good way to achieve this. Other tools simply offer too much control to basic users, who don’t know what to do with it.